ASHERIF

    Since ASHERIF was created in 2016, we’ve helped both; our corporate and family business clients to face real world Treasury, Corporate Finance and Investment issues. Our team of senior consultants are in fact experienced corporate practitioners who have “hopped the desk” to the consulting side. ASHERIF are known not only for their expertise in the Treasury space, but also for their responsiveness to client issues, thorough follow-through on each project, and general likability as temporary team members of your staff.

Our focus centers on maintaining true expertise in the Treasury, Corporate Finance and Investment space.  Through constantly refreshing our knowledge and intentionally learning about leading solutions, our understanding is both global in scope and rich in detail. We pride ourselves on building long-lasting relationships with companies and organizations, always ensuring that we are able to bring the best insights and solutions to help them tackle whatever critical issues they may face.

We have the Regional Firms largest concentration of expertise including former Treasurers, Fund Managers, Analysts, Risk Managers, Traders and Finance professionals. We have been recognized as the fastest growing Corporate Treasury service provider in 2017.

      ASHERIF specialize in managing both your financial and investment risk. We provide you with strategic advice for hedging, structuring and arranging debt; as well as a range of other solutions, that are tailored to your industry and your business ambitions. We aim to add value, rather than simply managing the downside risks. Our skilled financial markets specialists draw on wide-ranging expertise to deliver bespoke, strategic solutions specific to your sector. Our swift process, straightforward delivery and innovative solutions enable us to build long-standing relationships with clients over a range of sectors. With offices in Canada, UAE, Egypt and Argentina our team of experts are always close at hand.

As corporate partner, we can help you understand and manage risk. We know that market movements increase volatility of cash flows and earnings and can impact your profitability. We also thoroughly understand the risks presented by interest rates, foreign exchange, commodities and inflation. Once we have identified the risk, we work with you to develop tailored hedging solutions that meet your goals. Once the solution is decided, we help with documentation, hedge accounting and execution. Our financial market specialists design bespoke strategies to accommodate the most challenging market conditions and changes to the underlying currency flows. Our independence ensures our strategies are always aligned with yours.

     The world of Treasury is changing. With ever changing financial business, financial and regulatory environments our clients are asking for ever more challenging support.

ASHERIF provides a full range of services; including Strategy and Revenue Growth (Entry strategy, Product portfolio analysis, Business plan development and Optimization of revenue generation), Operational excellence (Organization restructuring, Corporate governance development, Organisation transformation, Performance Management, Outsourcing & Shared Services strategies and Cost optimization), Risk consulting (Risk appetite definition, Risk framework development, Risk reviews and alignment), Technology enablement (System selections, Implementation program management) and Analytics.

Our team provides, as well treasury support to clients across non-bank financial services businesses, trading businesses and leading multinational corporations on several core sectors including (Consumer and Industrial Products & Services, Energy, Utilities & Mining, Financial Services, Government, Health Industries, Real Estate, Manufacturing, Finance Function, People and Organisations, and Technology). Our team provide these specialist services to across a wide geographical area, including Africa, Middle East and Europe.

Corporate Treasury Services

After the financial crash in 2008, corporate access to credit and bank lending became restricted through their traditional banking partners. Banks were required to reign in aggressive lending and credit policies which led to the industry evolving with many alternative providers seeing an opportunity to offer treasury services traditionally associated with banks only. With our treasury consulting and advisory services, companies now have the ability to compare what is on offer from their banks to independent finance providers.

Corporate Liquidity Management

Cash and corporate liquidity management is a core tenet of Treasury Management. With potential investors and lenders evaluating your business’ liquidity risk by comparing your liquid assets with your liabilities, it is crucial that you take steps to minimize your debt obligations as part of a robust corporate cash and liquidity management strategy.

Our liquidity management solutions will help you to more efficiently manage surplus funds, help you create a preferred deposit strategy and mitigate FX Debt risk.

Corporate Finance Consulting

ASHERIF is an international corporate finance consultancy offering an array of specialist services across strategic and operational treasury assignments. Our senior staff are all ex-bankers with over 120 years of unrivalled experience, giving us a true understanding of how banks price their loans and derivative structures. This specialist insight allows us to deconstruct your banks pricing, add real value and give you informed corporate finance advice and corporate treasury consulting solutions.

We add further value by providing innovative solutions that are entirely bespoke to every client’s needs. Unlike a bank salesperson, we are not incentivized to recommend any particular product or instrument, simply to provide our clients with the support they need to make an informed decision and the best possible outcome.

Any organization raising new debt or equity capital or looking to manage their treasury exposures (interest rate, foreign exchange, commodities, inflation) could benefit from our hands-on management approach.

Structured Finance and Debt Advice

We are experts in structuring and arranging debt solutions for our clients. We analyze your portfolio or individual assets, and advise on the best terms and conditions that can be achieved, taking into account varying market conditions. We work closely with our private equity, corporate and public-sector clients to design bespoke solutions, built on an individual assessment of risk exposure and business objectives. The application of structured hedging strategies often becomes a crucial part of any funding package, so our team of experts, devise customized strategies to determine the most timely and cost effective structure for you. We’re perfectly positioned to communicate your needs to the relevant markets, ensuring that you get the best possible results.

Cash Management

The risks inherent in managing surplus cash are counterparty credit risk, concentration risk and liquidity risk. We work with you to establish the intentions for the cash holdings and consider the relative importance of security, liquidity and yield, as well as factors such as risk versus return and complete capital preservation. We advise on a wide range of short-term investment opportunities, including bank treasury deposits, call accounts and money market funds, designing and documenting bespoke cash management policies and strategies. Our independence means we refuse any introductory commissions from cash product providers, instead requesting that they divert this payment to you in the form of an improved rate of return.

FX Due Diligence

Too often, FX hedging programs are only reviewed after a turbulent period where they failed to mitigate FX risk. In fact, FX policy needs continuous attention and refinement to protect the business. Both private equity funds and corporates should be consistently revisiting their policy to ensure optimal hedging strategies. That said, change of ownership often creates an opportunity to review the existing FX policy. At the very least, a PE house should be fully aware of the FX risk in a potential investment and how it is currently managed, if at all.

When conducting FX Due Diligence work on a potential investment for a Private Equity house investor, we evaluate the business’s FX exposure and its potential impact on key metrics (EBITDA, cash flow, financial ratios etc.), ensuring that the investor is aware of the exposure.  Post acquisition we often work with the investee company, assisting in formulating/improving the hedging strategy and assessing its performance. Optimal FX management necessitates working within credit constraints and around the inevitable fallibility of forecasts, whilst also considering natural hedges.

FX Hedging

Importers, exporters and investors with overseas assets are all exposed to foreign exchange risk. Failure to analyze risk and implement a bespoke hedging strategy can lead to significant losses. We evaluate your business’s FX exposure: transactional and translational; short, medium or long term. Some FX exposures are easily identifiable, while others are less obvious. Optimal FX management involves the ability to work within credit constraints and around the inevitable fallibility of forecasts, while also considering natural hedges.